Here's how to set up your Leads Form in Facebook Advertising Manager.
At the bottom of the next page, you will see a section to create your LEAD FORM. Click + NEW FORM.
The “Create Form” window will pop up. Remember that you almost always have to give something away to get an email address. This Form Template was designed with that in mind.
There are four sections to complete:
Simply click on the sections to expand them.
Once you have completed each of these sections, click the SAVE button at the top while you’re working on it. Click the FINISH button at the top when you are done.